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The Kennedys scroll
What Is The Kennedys?

肯尼迪是Wieden+Kennedy广告公司门下的创意学部。

在这里,我们要教你的不是做广告海报、不是写100页的PPT演讲稿,其实很简单,就是让你学会如何通过具有感染力的方式,用创意去影响、激发文化内涵。

在Wieden+Kennedy上海办公室的这9个月里,你将作为团队里的一员,拥有自己的工作空间,学会如何独立思考、构思、优化方案、创造新事物或是将过去全盘推翻。

只要你对创意痴迷般的热爱,无论通过艺术、写作、思考构思、战略策划、摄影、设计、音乐、游戏、编代码、时尚潮流或者烹饪的任何方式,肯尼迪创意学部都会对每个在中国的你敞开大门。

你不需要有广告相关的背景,相反,没有任何经验反而会是个独特的优势哦!

这里的课程不会很简单。
也不会走传统套路。
这里的标准、要求非常之高。
但是在这里学会的东西一定会让你永远难忘并受益终身。

好啦,如果你已经准备好了,我们也准备好迎接你咯!

Why Is It Called The Kennedys?

1982年,一个叫David Kennedy的人和一个叫Dan Wieden的人共同创立了这家广告公司。

30年后,这家广告公司-Wieden+Kennedy,成为了世界上最大的独立广告公司,在全球8个地区、涵盖4个大洲建立办公室,创造了前所未有的最具创意厂牌的记录。

David早在1993年就退休了,然而他现在仍然苦力经营这个公司,因此我们认为以他的名字命名这个学院最为恰当。

况且,这个在广告行业里,锻造最惊人的职业而从不设框架规则的人,谁不想让这个工作坊诞生在他的美名下呢。

What Will You Learn?

正如我们在伦敦和阿姆斯特丹的创意学部一样,肯尼迪创意学部也会作为一个独立的团队在Wieden+Kennedy里工作。通过9个月的课程,你将挑战用创意去解决各种各样的问题。

也许是件重要的事,或者很小的事,也许是实际案例,或者看似很奇怪的问题,但不变的要求是,最棒的那个你!

在这段期间里,你会从精心设计的课程、任务、导师、顾客和天才型的行业牛人中获益良多。

这不是一份实习。
不是一个学术教育课。
也不是有关传统的学派。
肯尼迪创意学部是为了“让你迸发创意、挑战最棒自己”而创办的工作坊!

Apply Terms & Conditions
The Application

申请的方式很简单。只要回答下面的9个问题,如果你的答案能让我们眼前一亮,我们便会与你联系。

就你所知,我们寻找的不只是“有创意的答案”,更是“有创意的回答形式”-因此,如果你觉得照片、食谱、寻宝图、绘画、网页或刺绣能更好的表达自己的话,那么就按你所想的发给我们吧。

1. “没有”里面有什么?
2. 你最羞愧的事情是什么?
3. 世界太疯狂,你如何阻止一切?
4. 如果可以选择多一样身体器官,你选什么?你想干嘛?
5. 用一部电影的名字来描述你的性生活。
6. 用等于或少于3个表情符号来总结自己。
7. 死之前最想做的事情?
8. 网络上你最爱的一个“地方”?
9. 假设你刚刚出版了一本备受争议的小说,它写了什么?

2016年课程的申请时间截至5月30日,学院课程自8月8日开始。
请注意,这是个全英教学的工作坊。

请将你的简历投向 letmein@thekennedys.cn
肯尼迪创意学部 Wieden+Kennedy
中国上海市长乐路1035号3楼
200031

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Terms & Conditions

Wieden+Kennedy Program The Kennedy’s

• These Terms & Conditions (hereinafter referred to as the “T&Cs”) apply to your (application for) participation in our program “The Kennedys” (hereinafter referred to as the “Program”, see: http://www.thekennedys.cn ). In order to apply for and participate in this Program you first need to accept these T&Cs. Any deviation from these T&Cs must be made in writing and duly signed by a representative of Wieden+Kennedy Advertising Inc. (hereinafter referred to as “Wieden+Kennedy Shanghai”).

• You confirm that all personal information that you have provided in your application is true and complete. In the event that any of the information provided by you would turn out to be false or incomplete, we have the right to terminate your participation in the Program with immediate effect and without incurring any liability as a result thereof.

• In order to participate in the Program you must be at least 18 years of age and have a valid China ID or visa. You confirm that you have no criminal records and that there are no criminal proceedings pending against you.

• The application for the Program is made online at http://www.thekennedys.cn,where you must complete and submit the application form with all required personal information, CV and portfolio and any other information required by Wieden+Kennedy Shanghai. You must follow the instructions on our website and in the online application form.

• Wieden+Kennedy Shanghai shall be entitled to select the participants for our Program at its sole discretion. Wieden+Kennedy Shanghai will inform you by e-mail if you are selected for the Program by May 30th, 2016. If you are not contacted by May 30th, 2016, you are not selected. We will not discuss the status of your application with you and you are not able to request the status of your submission from us. Wieden+Kennedy Shanghai reserve the right to select candidates for the Program through other channels than through this application procedure.

• The intellectual property rights of all works created by you answering the application questions for entry into the Program shall remain with you, but Wieden+Kennedy Shanghai has the exclusive right to use and alter, or license any third party to use and alter, these works for commercial or non-commercial purposes, worldwide, in perpetuity and for all media without any restrictions. If you are selected to participate in the Program, you agree to assign the worldwide copyright and all other rights of intellectual property on the materials especially made to enter the Program or provided by you for participation into Program (including but not limited to all works created by you answering the application questions) to the fullest extent to Wieden+Kennedy Shanghai free of charge. Wieden+Kennedy Shanghai has the exclusive right to use and alter, or license any third party to use and alter, these materials for commercial or non-commercial purposes, worldwide, in perpetuity and for all media without any restrictions.

• All rights, titles and interests throughout the world in and to, including without limitation: copyrights, trade secret, patent and other intellectual property rights, with respect to any work or thing created or furnished by you during the Program shall be owned by Wieden+Kennedy Shanghai. You shall waive, to the extent permitted by law, any moral rights that you may have with regard to these works and things. You shall neither use these works or things nor authorize any third party to use these works or things without prior written approval of Wieden+Kennedy Shanghai.

• You warrant that you have full rights and authorizations to transfer the right and grant the license in accordance with these T&Cs, and the usage of Wieden+Kennedy Shanghai and other licensees of any works, materials, information and other things provided by you in accordance with these T&Cs will not violate any applicable laws and regulations and will not infringe any third party’s rights and interests. In case you breach this warranty, your qualification for participation into Program will be cancelled, and you shall indemnify and hold Wieden+Kennedy Shanghai and other licensees harmless from and against any and all losses, damages, claims, costs, expenses and liabilities arising thereof.

• The Program is expected to take place from August 8th, 2016. Wieden+Kennedy Shanghai reserve the right to delay or cancel the Program either in part or wholly for any reason. The contents of the Program are solely determined by Wieden+Kennedy Shanghai and Wieden+Kennedy Shanghai reserve the right to make any changes thereto at all times for any reason.

• If you are selected for the Program you shall enter into an agreement with Wieden+Kennedy Shanghai in a form satisfactory to Wieden+Kennedy Shanghai for a definite period of nine-months. The agreement will include a non-disclosure clause. If you do not accept any terms of the agreement and/or if this agreement is not signed by you or Wieden+Kennedy Shanghai before the start of the Program due to any reason, Wieden+Kennedy Shanghai has the right to cancel your qualification for participation into Program without incurring any liability as a result thereof.

• For the Program you are required to move to Shanghai. All travel expenses and housing will be for your own account.

• The personal information submitted in your application will be kept strictly confidential and will only be used for the purpose for which it is submitted. Wieden+Kennedy Shanghai will process and store the personal information submitted by you in accordance with the applicable privacy laws.

• Wieden+Kennedy Shanghai will not be liable for any damage that you may suffer during your stay in Shanghai and during your participation in the Program, as a result of loss or theft of goods or for any injury. You are advised to take out an insurance policy at your own expense to cover all possible damages and liabilities towards you and third parties.

• In no event shall Wieden+Kennedy Shanghai be liable to you for any punitive, incidental, consequential, or other special damages (including but not limited to attorney’s fee) in connection with any claim arising out of or related to the Program.

• In no event your consent to these T&Cs, the execution of agreement or your participation into the Program shall be construed as the establishment of labor relationship between you and Wieden+Kennedy Shanghai. Nothing in these T&Cs creates an agency relationship or employee-employer relationship between you and Wieden+Kennedy Shanghai.

• These T&Cs shall be exclusively governed by Chinese laws (excluding laws of Hong Kong, Macao and Taiwan). Any dispute that may arise in connection with these T&Cs and any subsequent agreements shall exclusively be submitted to the Court which has a competent jurisdiction over Wieden+Kennedy Shanghai’s domicile.

• Your submitting application for the participation into Program shall be deemed as your acceptance of these T&Cs.

Shanghai, April 1, 2016