The Kennedys is Wieden+Kennedy's creative academy.
It won't teach you how to make advertising wallpaper. It won't teach you how to write 100 page PowerPoint presentations. It exists simply to help students learn how they can use creativity to impact and provoke culture in infectious ways.
Over a period of 9 months, working in your own space within Wieden+Kennedy's Shanghai office, you will learn how to think, concept, develop, create and destroy both individually and as part of a team.
The Kennedys is open to anyone based in China who has an unhealthy obsession with creativity, whether that is expressed through art, writing, thinking, scheming, photography, designing, music, gaming, coding, fashion or simply cooking.
You absolutely do not need advertising experience. In fact, not having any could be a distinct advantage.
It will not be easy.
It will not be traditional.
The standards will be ridiculously high.
But the lessons will be something you'll never forget and will always use.
So if you're ready for us, we're ready for you.
In 1982 a man called David Kennedy started an agency with a man called Dan Wieden.
30+ years later, their agency – Wieden+Kennedy – is now the biggest independent agency in the World, with 8 offices in 4 continents and a record for creating some of the most innovative communication ever seen.
David retired back in 1993 and while his presence still runs deep within the agency, we felt naming the academy after him would be a nice homage.
Besides, who wouldn't want to go to a school named after a man who forged one of the most amazing careers in the industry without ever giving a toss for any of the rules and conventions of the industry.
Like our academy in London and Amsterdam, The Kennedys work as a separate group inside Wieden+Kennedy.
Over the 9 month course, you will be challenged to use creativity to solve all manner of problems.
Some will be big, some will be small, some will be real, some will be stupid but all will require you to be at your best.
Throughout this time, you will hone your skills through dedicated lessons, assignments, mentors, guest speakers and access to some of the most talented individuals working in the industry today.
This is not an internship.
This is not an academic education.
This is not about traditional approaches.
The Kennedys academy is a place designed to creatively push, provoke and challenge you to be the best you can be.
Applying is easy. Simply answer the 9 questions below and if you intrigue us, you’ll likely to hear from us.
Just so you know, we are looking for more than just creative answers to our questions, but creative ways for you to tell us your answers – so if you think a photograph, recipe treasure map, painting, website or needlework tapestry will do the trick, then go for it.
1. What is nothing?
2. What are you most ashamed of?
3. How could stop all the madness in this world?
4. If you could add one body part what would it be? What would you do with it?
5. Describe your sex life with a movie title.
6. Sum yourself up in 3 emojis or less.
7. What do you want to do before you die?
8. What is your favorite place on the internet?
9. A novel that you have written has just been released, and it creates a huge controversy. what is the book about?
Applications for our 2016 class are open until May 30th and academy will commence on August 8th.
Please note the academy is an English speaking school.
To apply, send your application to firstname.lastname@example.org or
Here Goes Nothing
The Kennedy's academy Wieden+Kennedy
Level 3 No. 1035 Changle Road
Shanghai 200031 China